Paste in your homepage and, if you have one, a live job advert too. This tool checks the page or pages you provide, along with a few supporting files like your sitemap and robots.txt; it doesn't crawl your whole site. Your homepage is usually the best place to start, since that's where visitors and search engines expect to find links to your jobs, your contact details, and the rest of your site. A job advert, if you add one, gets checked separately against what matters specifically for recruitment vacancies.
This is a technical website review rather than a marketing critique. It checks whether search engines and other systems can find, understand, and interpret your pages correctly. It also looks for common technical issues that affect recruitment websites, such as missing structured data, undiscoverable job pages, or problems that make it harder for search engines to understand your content. It does not judge your branding, visual design, or whether your messaging is persuasive.
Think of the report as a starting point rather than a final verdict. It is designed to highlight the most worthwhile improvements based on the pages you provide, helping you decide whether there is anything that deserves a closer look.